Flying in Style
There was a recent article in the Wall Street Journal, First Class Fares Get Affordable, reporting the major US airlines have quietly lowered their prices of first class tickets. As is often the case,...
View Article“The Market Sets the Price” is Not a Strategy
“The market sets the price!” We have all heard that statement and many treat it as axiomatic. After all, there are limits to prices on every product or service, and you can’t “charge more than the...
View ArticlePricing to Value – Gilead Shows the Way
n late 2013, Gilead Sciences released Sovaldi, a drug that can cure Hepatitis C in 90 days when used in combination with other anti-viral drugs. The initial price was more than $1,000 per day, and the...
View ArticleSkipping the Discount Frenzy
Last month REI announced all 143 stores would be closed on Thanksgiving and Black Friday, REI will urge Black Friday shoppers to go outside instead. "We think that Black Friday has gotten out of hand,"...
View ArticleSell the Product, Not A Low Price
Time and again I hear people lament that their competitors’ products are just as good as their own, and prices have to be low to win sales. The general assumption is that price is the most important...
View ArticleCompetitive Analysis is Information, Not a Pricing Strategy
In discussions with clients or prospective clients, we are often asked if our work is driven from monitoring competitor prices. In our view, an understanding of competitor pricing strategies and...
View ArticleWhen to Use Low Prices to Grab Market Share
I don’t use Uber often, but our family recently used it to take us to the airport. When we returned, we just walked outside the airport and hopped in a taxi. The price of the Uber ride ended up about...
View ArticleThe Perils of Discounting
Last month I wrote a post, When to Use Low Prices to Grab Market Share, in which I described situations where that pricing strategy worked and where it didn’t. Recent earnings releases have provided...
View ArticleBlending Generics in Your Product Lineup
After getting raked over the coals by Congress earlier this year, Mylan is preparing to release a generic version of their EpiPen, Mylan To Start Selling $300 Generic EpiPen Pack Next Month. The price...
View ArticlePricing The Trump Effect
Now that Donald Trump has been elected to be the next President of the United States, companies are looking at his campaign promises and cabinet appointments to assess what it means for their business....
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